Jayne Sproson of The Jayne Sproson Consultancy and former committee member of the BACD. Jayne qualified with the Chartered Institute of Marketing in Strategic Digital Marketing, brings 28 years of a successful track record in the business of Dentistry: from being an award-winning consultant, to setting up one of the first practices in the country to be registered with the HCC predecessor of the CQC due to the variety of aesthetic services requiring her practice to be registered as an independent hospital. She grew the practice fourfold in four years, selling it and moving into consultancy on her departure. Jayne has worked with over 1,000 practices to date and is known to be a generous and knowledgeable mentor to young dentists.