Communications Director
As Communications Director of the BACD, Jenni leads the strategic development of the Academy’s messaging and public engagement, ensuring our mission of promoting excellence in ethical, patient-centred cosmetic dentistry is clearly represented across the profession and within wider media. Her work focuses on strengthening our digital presence, enhancing communication with members, and supporting the visibility of the Academy’s values, educational initiatives, and events.
Jenni has been an active member of the BACD for several years, drawn to the Academy’s dedication to ethical, evidence-based cosmetic dentistry and the supportive professional community it fosters. During this time, she has contributed to committees promoting clinician development, collaboration, high clinical standards, and the ongoing advancement of cosmetic dentistry in the UK. She is passionate about empowering dentists at all stages of their careers to practise with confidence, integrity, and a commitment to lifelong learning.
Alongside her role with the Academy, Jenni provides comprehensive cosmetic and restorative dentistry in private practice, with a focus on functional, minimally invasive treatment and personalised patient care. She is committed to delivering high-quality, ethical dentistry and to continual development, regularly undertaking postgraduate education to refine and expand her skills.
